ITMAP for Endpoint Protection platforms

Endpoint protection is the market for software that prevents, detects and responds to attacks on user devices and servers through a vendor-owned agent governed from a single management console, delivered as SaaS or on-premises and licensed per endpoint or per user.

Capability scope: signature and machine-learning malware prevention; exploit, ransomware and fileless-attack blocking; device, application and host firewall controls; continuous behavioural telemetry; detection, investigation and threat hunting; and response actions including host isolation, process termination, file quarantine and rollback. Coverage must span Windows, macOS and Linux.

Buying driver: replacing legacy antivirus and fragmented point tools with one agent that stops commodity malware automatically and gives analysts enough visibility to contain targeted intrusions quickly.

Evaluation criteria: prevention efficacy and false-positive rate, depth of detection and response, agent footprint and stability, operating-system breadth, management simplicity, multi-tenant support for service providers, openness of telemetry to other security tools, and quality of vendor threat research.

Buyer: CISOs, security operations leads and IT operations teams, from mid-market to large enterprise, plus public-sector agencies with sovereignty requirements and managed service providers buying on behalf of clients.

Exclusions: unified endpoint management, patching and vulnerability scanning sold without a protection engine; mobile-only threat defence; cloud workload protection limited to servers and containers; consumer antivirus; managed detection services whose agent cannot be licensed separately; MSP platforms reselling another vendor’s engine; complementary layers such as moving-target defence or application isolation that sit beside, not replace, the primary agent; and SIEM or XDR analytics platforms without a native endpoint agent.

Vendors and products in this market

• Arctic Wolf — Aurora Endpoint Security
• Bitdefender — GravityZone
• Broadcom — Symantec Endpoint Security Complete
• Check Point — Harmony Endpoint
• Cisco — Cisco Secure Endpoint
• CrowdStrike — Falcon Endpoint Security (Falcon Prevent and Falcon Insight XDR)
• Cynet — Cynet All-in-One Platform (Cynet 360 AutoXDR)
• ESET — ESET PROTECT
• Fortinet — FortiEndpoint (FortiEDR)
• HarfangLab — HarfangLab EDR
• Heimdal — Heimdal Next-Gen Antivirus and EDR
• Kaspersky — Kaspersky Next (EDR Optimum / XDR Expert)
• LevelBlue — Cybereason Defense Platform
• Malwarebytes — ThreatDown EDR
• Microsoft — Microsoft Defender for Endpoint
• Palo Alto Networks — Cortex XDR
• Quick Heal Technologies — Seqrite Endpoint Protection and Seqrite EDR
• Sangfor — Sangfor Athena EPP
• SentinelOne — Singularity Endpoint
• Sophos — Sophos Endpoint (Intercept X)
• Trellix — Trellix Endpoint Security and EDR
• TrendAI — TrendAI Vision One Endpoint Security
• WatchGuard — WatchGuard EPDR
• WithSecure — WithSecure Elements Endpoint Security

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